To feature the new shop for the Japanese market the following year, a photo shoot took place at the bowl with several legends including Sal Barbier (who used to own a store on the same block), Mike Carroll, Eric Dressen and Scott Oster all donning iconic Supreme shirts. The centerpiece of this large LA unit was the imposing wooden bowl, raised behind the cash register, which would play host to many local pro skaters and friends of the store. In 2004, a whole decade after its New York store opened, Supreme opened a West Coast flagship. 2005 Sal Barbier / Eric Dressen / Mike Carroll The same issue also featured a Mortensen portrait of Kids director and Supreme collaborator Larry Clark wearing a black-on-black box tee underneath a pinstripe blazer.įour years later, Shawn Morensen died at the young age of 43, after suffering complications from a long-term illness. One of these portraits appeared in the first Supreme Book, which was a magazine released mainly for the Japanese market. The New York actress and longtime friend of Supreme was shot by Shawn Mortensen wearing an oversized box logo tee tucked into a pair of denim hotpants. With this fresh crop of (often unsanctioned) celebrity endorsements, I thought I’d look back on the definitive list of stars Supreme has worked with over the years - some of whom have never made it onto actual garments.

This can often throw up surprises, especially for its increasingly younger demographic, but it always keeps people guessing where Supreme is going next, and keeps the brand a step ahead of its contemporaries. However, the brand continues to only work with the people it is a genuine fan of. Nowadays, Supreme has the power to pretty much work with anyone, so it would be easy for it to cash-out and stick the current hottest celebrity in its logo.

fashion, film, art and, of course, skateboarding. Public figures wearing the hallowed box logo is nothing new, however, and the downtown brand has itself worked alongside some of its favorite individuals from the worlds of music, sport.

This can, of course, lead to mixed results, with Moss receiving universal praise, and Jenner universal distaste, from the ever-vocal Supreme community, especially when counterfeit products are involved ( sorry, Maisie Williams).

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